Privacy Policy - SOVA Payment

Effective Date: January 1, 2026

Last Updated: July 31, 2026

At Sova Payment Advisors ("Sova," "we," "us," or "our"), we respect your privacy and are committed to protecting the confidential business and financial information you share with us. This Privacy Policy outlines how we collect, use, store, and protect your information when you visit our website, submit an audit request, or engage our merchant fee consulting services.

By using our website or submitting information to us, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information necessary to perform credit card processing fee audits and negotiate rate reductions on your behalf.

A. Information You Directly Provide:

  • Contact Details: First name, last name, business email address, phone number, and business name.

  • Business Metrics: Estimated monthly credit card processing volume and industry type.

  • Merchant Processing Documents: Payment processing statements, merchant account agreements, schedule of fees, and related merchant records uploaded via our forms or sent to us directly.

B. Automated Information Collection:

  • Website Usage Data: Basic, non-identifying analytics data including browser type, IP address, device information, operating system, and pages visited on our site to help us improve user experience.

Note on Sensitive Financial Information:

Sova Payment Advisors never requests, collects, or stores full customer credit card numbers, CVVs, or online banking passwords. Merchant statements submitted to us are strictly used to review wholesale margins, interchange categories, and fee markups.

2. How We Use Your Information

We use the collected information exclusively to provide our core advisory and negotiation services, including:

  • Conducting line-item audits on your merchant processing statements.

  • Calculating potential fee reductions and savings estimates.

  • Communicating with you regarding your audit findings and savings proposals.

  • Contacting and negotiating directly with your payment processor (only with your explicit authorization).

  • Verifying real-time savings to calculate our contingency fee.

  • Improving website functionality, security, and user experience.

3. Confidentiality & Merchant Statement Protection

We recognize that your processing statements contain proprietary business data. Sova Payment Advisors treats all uploaded merchant statements as strictly confidential.

  • Strict Non-Disclosure: Your processing statements, revenue volume, and rate structures will never be sold, leased, or rented to any third party or marketing list.

  • Purpose-Restricted Access: Access to your financial statements is restricted exclusively to authorized Sova payment analysts assigned to your audit.

4. How We Share Your Information

We do not sell, trade, or share your personal or business information with third parties for marketing purposes. We only share information under the following limited circumstances:

  1. Your Current Payment Processor: With your explicit consent and authorization (via a Limited Letter of Authorization), we may share necessary statement details with your existing credit card processor solely to negotiate lower margins and fee schedules on your behalf.

  2. Service Providers: We may use trusted third-party cloud hosting, secure file storage, and form collection tools that operate under strict data security and confidentiality agreements.

  3. Legal Compliance: We may disclose information if required to do so by law, court order, or governmental regulation.

5. Data Security & Storage

We implement industry-standard physical, technical, and administrative security measures to protect your information against unauthorized access, loss, or alteration.

  • Encryption: Files uploaded through our website are protected using standard SSL/TLS 256-bit encryption during transit.

  • Secure Storage: Uploaded files are stored in encrypted, secure cloud storage environments with restricted administrative permissions.

  • Data Retention: We retain your contact and statement details only as long as necessary to fulfill the audit, execute negotiations, monitor for rate creep during our engagement, and comply with legal or record-keeping requirements.

6. Your Rights & Choices

Depending on your jurisdiction, you have the following rights regarding your personal and business data:

  • Access & Correction: You may request access to or correction of the personal details we hold about you.

  • Data Deletion: You may request that we delete your submitted merchant statements and personal contact information after an audit is completed, provided there are no active service or billing agreements.

  • Opt-Out: You can opt out of receiving promotional emails from us at any time by following the "unsubscribe" link in any email or contacting us directly.

7. Third-Party Links

Our website may contain links to external third-party websites. Sova Payment Advisors is not responsible for the privacy practices, content, or security of external websites. We encourage you to review the privacy policies of any third-party site you visit.

8. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, or legal requirements. The updated policy will be posted on this page with an updated "Last Updated" date.

9. Contact Us

If you have any questions, concerns, or privacy requests regarding this Privacy Policy or how your data is handled, please contact us at:

Sova Payment Advisors

Email:info@sovapaymentadvisors.com

Phone:801-836-1465

Website:www.sovapaymentadvisors.com